8 Google SEO Tips for rank page on google
SEO has evolved in many ways - but one thing that hasn't changed is the fundamental value of appearing on a page in Google search results. Sure, the days of ten simple blue links and a few commercials are over. Even with all the new SERP features, rich results, and personalization of results, it's true that ranking on the first page for the keywords that matter to you is the table stake of organic traffic acquisition. According to a 2020 study, the click-through rate for position 10 results (usually at the bottom of page one) is 3.11%. This is lower than typical ad click rates, but still high.
SEO has evolved in many ways - but one thing that hasn't changed is the fundamental value of appearing on a page in Google search results.
Sure, the days of ten simple blue links and a few commercials are over. Even with all the new SERP features, rich results, and personalization of results, it's true that ranking on the first page for the keywords that matter to you is the table stake of organic traffic acquisition.
According to a 2020 study, the click-through rate for position 10 results (usually at the bottom of page one) is 3.11%. This is lower than typical ad click rates, but still high.
While the study didn't come down to a tenth result, it's not unreasonable to think that clicks quickly drop to almost zero after the first page. When was the last time you went past the front page for a question?
Depending on the query, the competition for a spot on page one of Google can be fierce. But with the right work and SEO effort, it can be achieved.
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Let's take a look at some of the best, proven methods to help you reach your pages.
1. Improve internal linking
I put internal linking first because it is one of the easiest strategies to implement that can have a significant positive impact on your rankings.
Your site's internal linking structure is one of the primary ways Google assesses your site.
And the better Google understands this the more things they can rank you for.
In addition, strategically implemented linking between your pages can result in you building better topical authority for your key topics, which increases the likelihood that Google will want to rank you higher for those topics.
Strategic internal linking means linking pages together where it makes the most sense to your visitors.
In other words, it's just linking a page not to another page.
Instead, look for opportunities where specific pages add or enhance information on the page the user reaches.
Not only will your users benefit from access to more relevant information, but search engines appreciate it as well (and for the same reason: more benefit to your users).
This type of strategic interlinking also shows Google that you have complete coverage of the topic, giving them confidence that the users they refer to your site will be satisfied and happy.
Here are more internal linking tips from Search Engine Journal (see what I did there?)
2. Find Your Threshold Pages
Threshold pages are those that currently rank just below page one (traditionally, positions 11 to 20).
They generate little or no traffic for you, but with a little tweaking, they can go all the way up to first page "money" status.
They should be ranked high on your priority list because getting these pages to page one is usually easier than ranking new content.
Start by using the rank tracking tool of your choice to segment your pages with keywords ranking in positions 11 to 20.
Then sort by search volume to bring the highest potential return pages to the top.
Now apply the other tips in this article to those pages and get them to the first page!
3. Research Competitive Materials
If you have important things that aren't making it to the first page, there's a simple truth you must accept: Others have something you don't.
While we don't know all the arguments Google uses to decide why those pages rank above yours, several things can become apparent upon cross-examination.
This means you should spend time looking at landing pages for all of the results ranking above you and carefully compare them to your own page. Here are some questions to ask about each competing page:
A.Is the content noticeably better quality (more complete, provides authority without speaking to the intended audience, contains more relevant information and sources)?
B.Is it better written?
C.Does it contain keywords/topics that are not in your page?
D.Does it have better internal linking than other pages on the site? Do other relevant pages link to?
E.Is the external link profile (backlinks) large and/or of high quality?
F.Does it include "extras" that may be helpful to visitors (images, charts, videos, tables, etc.)?
While you don't want to copy the pages that are leaving you behind, what they are doing may not provide you with good clues on how to improve your page to get in their league.
4. Move up important pages in site navigation Higher
This technique can't be used for every page on your site, but it can do a lot for your most important pages.
The way Google assesses the relative importance of a page is its distance from the home page through your internal navigation.
Your homepage usually gets the most external links and therefore has the highest page authority on your site.
That link equity is flowed to other pages linked from the home page, with those linked directly getting the lion’s share.
5. Making your site mobile-friendly this
When we communicate over the Internet, we communicate over the Internet over the Internet.
This is how Google indulges in mobile-ready mobile content for people browsing on mobile.
6. Create More Links
Google has categorized highly (in terms of material condition and density, meaning and volume, meaning and greater volume) in terms of inclement weather conditions to have a higher grade of high-grade properties.
Linking Links Linking Links Linking Well Linking With respect to related links Creating links with regards to links will potentially be active for potential links.
Head over to Better Position to learn more about the do's and don'ts of making this one.
7. Featured page
To make the condition work (details) sometimes you can do diagnostics at the top of the class.
It will be effectively published only if particularly strong.
Neither nor nor .
There's no guarantee it will show up in the featured snippet, but here are some things you can do to increase your chances:
See miscellaneous details to change Google search for listing dates. Some SEO tools like doing these guys for you person. In particular, of course, of course, of course, of course, or of being certain, of course, of course. be.
select select Is this a table, text text, list, video or other type? It is necessary to copy such a format, for this question there is a specific feature about the type of content Google prefers.
Refer to the Number your headings page for the question. to do.
This information includes, in particular, what Google specifically stabilizes, updates, and updates. It is the same.
8 All this is a lifecycle of matter which some people are into:
Shortly after the content is published, it starts increasing in ranking and therefore in traffic.
But almost inevitably, over time, the traffic it drives will begin to decay.
Why does this happen? Some possible reasons include:
New, improved, and/or higher authority material has been published by others.
The intent of the query has changed over time.
Whatever the reason your content's earning potential has declined, there are ways to revive it and give it new life in the SERPs.
Splice Keyword-rich Content
There is a way to apply splicing while your material is still performing well. This can help the piece flourish rather than sink in the fall.
The splice technique involves identifying the pages on your site that are ranking for a higher than average number of keywords.
This may sound like a good thing, but it actually represents a missed opportunity, because inevitably some of those keywords aren't ranking as high as they could.
To segment, you identify low-performing keywords for the current page that still have potential. These can be questions where the page ranks on page two of the results, or where it ranks low but is in high demand.
Once you've identified those opportunities, create new content pages focused on the specific intent of those keywords, then link those pages to your original, current ranking page.
This gives Google a better landing page target for the topic group where you are already proven to be authoritative and trustworthy.
expand and enrich
If your content is already in the decay phase of its lifecycle, you may need to consider eliminating it (especially if it is too old or irrelevant to be recovered).
However, you may be able to revive it by improving the page to make it more competitive in the current SERP environment.
To do this, find the main keywords you want the page to rank for and spend time examining the content of all the pages ranking above you.
Ask yourself what they include that your page doesn't. Are there keywords, topics, features (images, videos, etc.), links or other elements that you can add to your page?
The idea here is not what these competitor pages are actually doing, but rather knowing what Google can see on them that makes them more valuable than your current page.
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